As a result of a paradigmatic shift in consumer behaviour, the need for the small-scale suburban shopping centre is declining significantly. Retrofitting suburban shopping centres to be places of production rather than places of consumption will be a likely adaptation for a sustainable future.
The vision for this project is to create a community food hub and education centre that revitalises, and gives new meaning to the suburban shopping centre that is situated at Elermore Vale, a small suburban community that is oriented 9km Southwest of Newcastle.
This project places an emphasis on the four stages of local food production, these are education, growth, harvest and distribution with each stage embedded into the architecture of the building. It is a place that intends to treat people not simply as consumers, but will seek to attract them to participate as new citizens in this environment.